If it feels like you’re already being bombarded with poll results, you’d better settle in because you’re about to see a lot more. Anyone who is curious about the upcoming election in the USA has probably noticed that polls are being released more and more often.
Researchers really love scales. Five point scales, 7 point scales, even 10 or 11 point scales. Most skilled researchers know that scales longer than 7 points ought to be avoided as they can fatigue people, and those types of scales imply that people are more precise about their opinions than they really can be.