When asked to choose the one single issue that is most important to them, people rank privacy as the 23rd topic in a list of 29 options. And, privacy takes just 1% of the vote. However, when the focus is simply on privacy, 42% of people say that they are very worried.
With thousands of surveys, and millions of survey completes taking place every year, there’s no denying that people like taking surveys. Have you ever wondered why? Let’s find out!
One of the main goals of market research is new product development and social listening is the perfect opportunity to do so. In this webinar, learn how to find relevant data, who is talking about new product developments, and what kinds of new products people are talking about.
Well, you’re in luck! People who answer surveys absolutely can talk and they absolutely can tell you what they like and dislike about surveys. The question is whether we will listen and respond.
Marketing researchers have a few decades of good solid research on research behind them. We’ve examined which kinds of questions work well and not so well. We’ve considered what types of wording are better, what lengths of surveys are better, what question styles are better. We’ve researched it all.
We’ve all been there. You’ve written a grand survey, conducted an amazing series of focus groups, pulled all the data together into a fabulous report, and now management won’t give you the time of day. The solution is simple. Well, perhaps not that simple, but certainly worthwhile. Much of the time, it comes down to making it easy and that’s what we’re going to do here.