Why do box scores matter? In a sense, they do report the same type of information as average scores. But, unless standard deviations are near and dear to you, average scores often appear very similar between groups. And, it’s hard to explain to a client why scores of 3.6 and 3.9 are very different because there is no intuitive difference between those numbers.
Men are from Mars: Understanding how men and women communicate in social media
Have you noticed that men and women speak differently in social media? In this 30 minute webinar, you’ll learn about the kinds of words and phrases that men and women use, and see if the stereotypes you’ve built about language in the offline world still work in the online world.
Why do surveys ask the same questions over and over again?
Let’s imagine you just answered a survey. You gave your age and gender, possibly even other details like your level of education or your income. Then, you decide to answer another survey after that one. Why are you presented with the age and gender question again?
A Last Minute Checklist for Every Survey
When you’re in a rush to get a survey out the door, it’s easy to make a mistake and not realize until too late. But rushing a survey means that people who don’t drink alcohol could be forced to indicate a preference they don’t have. And that’s misleading information for a company trying to launch a new brand!
It’s better at the top (of an age bracket)
Have you ever answered a survey only to be reminded about what age you actually are? In an interesting test of the effects of age on happiness, we randomly assigned two groups of respondents, all aged 35, to select their age from a list of age brackets.
Innovation is scary: Have you tried it lately?
Have you tried something new lately? Perhaps a new survey question style or even a completely new research technique? New is often scary, particularly when it seems to be completely unrelated to what we already know.