GreenBook and NewMR are proud to present The No Nonsense Tour, a traveling in-person workshop series delivering practical and straight-talking training sessions on mobile and social media market research and sponsored by Research Now, hosted by Schlesinger Associates.
It’s a wonderful feeling to put 500 people together in the same room and know you’re all speaking the same language. The market research language is very specific and we treasure words like representative, probability, insights, conjoint, regression, and more. It’s nice to know that when you get on stage to share your expertise, you won’t have to dumb anything down. Everyone will know exactly what you’re talking about.
On October 7 to 9, ISO representatives from up to 18 countries will meet in Toronto to finalize the ISO/TC 225 quality standards for Digital Analytics and Web Analyses in Market, Opinion and Social Research. This marks the second time that the global team meets in Toronto, the first being in 2010.
Think back to the last time you wrote a survey. What percentage of the questions were ‘required’ and what percentage were ‘optional?’ I’m going to take a wild stab in the dark and guess that 100% of the questions were required.