The market research industry is being threatened by many new technologies and competitive businesses. In this webinar, learn where the marketing research industry has come from and how it is evolving.
Growing up, I was disappointed to hear boys tell me that I “throw like a girl.” I knew an insult when I heard one but I didn’t clue into the fact that I’d bought into a nasty stereotype until now. A study by Research Now, and sponsored by Always, the leader in global feminine care, revealed that only 19 percent of girls have a positive association toward the phrase “like a girl.” Watch how this result turned into a great advertising campaign.
With thousands of surveys and millions of survey completes taking place every year, a lot of people have contributed to the improvement of thousands of existing products, and the creation of thousands of new products.
For the 2013 ESOMAR Congress held in Istanbul, Annie Pettit, Kartik Pashupati, Melanie Courtright, Roddy Knowles wrote a paper called Multimode, Global Scale Usage. They were delighted when it won Best Methodological Paper at Congress.