If it feels like you’re already being bombarded with poll results, you’d better settle in because you’re about to see a lot more. Anyone who is curious about the upcoming election in the USA has probably noticed that polls are being released more and more often.
Over 50 percent of adults in high-income households (earning $200K or more per year) are willing to switch brands in order to — wait for it — use a coupon? And 47 percent of consumers are likely to switch brands within 24 hours of receiving bad customer service.
In this day...
The 2016 Rio Summer Olympics are behind us.
Peanut Labs conducted a survey of over 2000 consumers worldwide.
Here are 5 consumer insights that you may or may not know about American viewers.
With the end of August comes the end of another Summer box office season. While many people will debate what the best movie they saw was, a few will argue if any of these films would garner Oscar nominations.
But, what really matters to the movie studios is how much money...
Harvard scholar Steven Pinker said that “Good science is pedantic, expensive, and subversive”. Behavioral Science experts Kelly Peters and Supriya Syal think he is both right and wrong. Drawing from their extensive experience, Peters and Syal will discuss the exciting insights that make the scientific method more accessible...
Researchers really love scales. Five point scales, 7 point scales, even 10 or 11 point scales. Most skilled researchers know that scales longer than 7 points ought to be avoided as they can fatigue people, and those types of scales imply that people are more precise about their opinions than they really can be.
