It seems like the debate over how long surveys should be is never ending. One camp says that shorter is better and surveys should stay under 15 or even 10 minutes (that’s me). Another camp says that if you write your survey well enough, length doesn’t matter.
Simply put, a sampling matrix is the demographic characteristics you aim to see reflected in a sample of people.
Nearly every survey includes at least a few demographic variables as they serve a number of important tasks. Which variables should you include in your survey?
We often forget there is more than one way to talk about averages. Indeed, there are even more than three ways to talk about averages. But, for the most part, these three will do the trick. Let’s take a quick peek at what each of them do and when they should be used.
Are you worried about continually declining response rates? Are you wondering how to make the survey experience more enjoyable for your responders? Watch this webinar and learn whether splitting a long survey into two will help you on both fronts!
Researchers love groups, we love creating groups, we love assigning people to groups, we love charting people in groups. And when your groups are so nicely defined that you can call them a segment, well so much the better! But there are a few problems inherent with segmentation.