How many loyalty cards do you have? Loyalty programs are such a huge part of the shopping experience that it’s now nearly impossible to avoid them. Nearly everyone is a member of at least one program whether it requires a card in the wallet or a phone number in someone’s computer system. Around 53% of people say they are a member of 1 or 2 programs, 28% say 3 or 4 programs, 12% say 5 to 9 programs, and 6% say 10 or more programs!
It’s not enough to be genuinely interested in whether your customers are satisfied with you. You need to understand the entire picture. Here is a quick guide that will help.
Depending on whether your stuck in a hotel for work or relaxing in a hotel with your loved ones, hotel can be a good or bad thing. What really makes or breaks your stay, however, is whether the hotel meets your unique needs.
The issue of refugees and illegal immigration sparked heated debates over the summer. On the July Fourth holiday, Obama told citizens that immigrants are central to their way of life, and that he hoped to pass comprehensive immigration overhauls.
The #NewMR Festival is back for its fifth year. Most of the events are virtual but we also have the very real IIeX event in Sydney as part of the programme.
Annie Pettit is a recognised thought leader in the international market research arena, particularly in the areas of social media research, data privacy, and quantitative research methodology. Annie is a frequent speaker at both face to face events and virtual events.