The statistician says the regression works better with a ten point scale.
In a way, loyalty programs are a great way to earn mobile app revenue.
Do you have a clock that tells the same time to anyone who looks at it no matter who they are, no matter where they read it, and no matter what time of day it is?
In the marketing world, surprise and delight is a standard goal. Waiters are allowed to occasionally surprise a customer with a free drink or dessert. A free funky pair of socks is added to your online order for pants. Your hotel room is upgraded without you even asking.
As the market research industry has evolved, qualitative researchers are elevating their game as well. Single-method projects from a decade ago (e.g. “Let’s do some focus groups!”) are now viewed as quaint and simplistic. Today, both methods and analytical techniques are proliferating rapidly.
Many researchers have personal ideas about how much data is poor quality data.