At conferences, some of the more popular discussion topics include evaluating the bias that is created by using online research panels. It is an intriguing and extremely important research topic that always generates plenty of controversy and discussion.
Every great questionnaire deserves a great analysis. Listen to Jeffrey Henning, President of Researchscape International, and Annie Pettit, Chief Research Officer at Peanut Labs, discuss important tips for analyzing your survey data.
Having just attended the European Survey Research Association (ESRA) conference, my brain is now full of many important learnings and ideas for future research. While many of those ideas fall into the category of “How to conduct better surveys,” a lot of others relate to how similar and different our industries and conferences are.
Iceland was my first exposure to ESRA and their conferences. For those us of familiar with marketing research conference, it was a very different animal! Although ESRA wants to bring together academics, policy makers, and commercial research, it is still very academic.
Sampling is not always as easy as it seems! Take this short quiz to find out how well you know your stuff!