Need tips on how to write a better survey? Don’t read this!
Traditional evaluations would have you consider the following important features of an ad. Does Geico succeed?
How are you judging the creative you post online? Are click-through-rates your main focus? In this study of more than 1500 ads, Neha Bhargava and Eurry Kim identified a number of important measures to consider when evaluating the quality of your advertising.
Many companies are making it as easy as they can to buy from your mobile device without ever leaving their website. Apple is a great example in that once you have an Apple account, the buy button is forever directly under your thumb.
In recent weeks, the all-powerful p-value was taken to task and banned by The Journal of Basic and Applied Psychology. Given that journals hoard p-values and t-values and F-values, this was a huge move that resonated with many statisticians and researchers.
Though political polls get the brunt of abuse when it comes to leading questions, every survey has to be very conscious about avoiding them. Here are a few examples of leading questions of different severities, as well as better ways to handle them.