Holy cow! A double kill...make that a triple...no, ownage...HE... IS... GODLIKE! Hailing from Seoul, South Korea, standing five-foot-nine inches tall, weighing in at 150 pounds, ranked number 10 in the world in LoL, at 21 years of age, he has a career earning total of $900 thousand...
Esports champions are larger-than-life...
From Granula to Honey Nut Cheerios
Can we really have too much of a good thing? As in steak, pork chops, bacon, and ham - 3 meals a day, everyday? Apparently the answer is a resounding Yes. March 7 is National Cereal Day. 2.7 billion boxes. That’s the number of boxes...
“Loyalty” — with an Eye on Value.
Click here to download the report.
Last Thursday, Amazon not only sounded its dominance --- having created 150 thousand new American jobs between 2011 and 2016 --- but also trumpeted its bullishness - expecting to create 100 thousand more in the next 18 months (BusinessWire,...
On Your Mark. Get Set. Plan and Prosper.
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Notes of Auld Lang Syne still hang nostalgically in the air. The sulfur of fireworks yet lingers. Cleaning crews - from Times Square and the Sydney Opera House to the MTV Studios - sweep up remnants of confetti and champagnes drunk and...
How to Design Surveys That Respondents Want To Answer
We created a “traditional” survey and a new and improved “fun” survey to collect data from nearly 1000 people about gaming opinions and behaviors. The questions and answer options were the same, but the grammar and word choice was different.
We would like to share our findings with you with an...
Cancer Spotlight: A Short Study for Cancer In the USA
Cancer has a major impact on society in the United States and across the world. The American Cancer Society projects the numbers of new cancer cases and deaths expected each year in order to estimate the contemporary cancer burden, because cancer incidence and mortality data lag three to four years...
Peanut Labs wishes you a safe and happy Halloween!
Halloween is a time of celebration and superstition. It is thought to have originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off roaming ghosts.
Over time, Halloween evolved into a secular, community-based event characterized by child-friendly activities such as trick-or-treating. We...
In Votes We Trust
Many experts are calling the 2016 presidential the most important election of our lifetime. The future of the Supreme Court, the Affordable Care Act, foreign policy, the environment and inequality reform are a few important issues that will be directly impacted by the outcome of this election.
The upcoming election also...
Ghostbusters vs Ghostbusters
One of the movies that had the most buzz this summer was the new Ghostbusters. Most of the time, studios loved the buzz, but this time around, the buzz was not good. Most consumers were not happy the movie was being remade. Most movie fans were turned...
Which Poll Is Right?
If it feels like you’re already being bombarded with poll results, you’d better settle in because you’re about to see a lot more. Anyone who is curious about the upcoming election in the USA has probably noticed that polls are being released more and more often.
The Future of Loyalty
Over 50 percent of adults in high-income households (earning $200K or more per year) are willing to switch brands in order to — wait for it — use a coupon? And 47 percent of consumers are likely to switch brands within 24 hours of receiving bad customer service.
In this day...
The 2016 Rio Olympics Games Recap
The 2016 Rio Summer Olympics are behind us.
Peanut Labs conducted a survey of over 2000 consumers worldwide.
Here are 5 consumer insights that you may or may not know about American viewers.
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Summer Box Office Earnings: 2015 vs. 2016
With the end of August comes the end of another Summer box office season. While many people will debate what the best movie they saw was, a few will argue if any of these films would garner Oscar nominations.
But, what really matters to the movie studios is how much money...
Webinar: Behavioral Science in the Real World
Harvard scholar Steven Pinker said that “Good science is pedantic, expensive, and subversive”. Behavioral Science experts Kelly Peters and Supriya Syal think he is both right and wrong. Drawing from their extensive experience, Peters and Syal will discuss the exciting insights that make the scientific method more accessible...
What if every question was a Yes/No question?
Researchers really love scales. Five point scales, 7 point scales, even 10 or 11 point scales. Most skilled researchers know that scales longer than 7 points ought to be avoided as they can fatigue people, and those types of scales imply that people are more precise about their opinions than they really can be.