


From Granula to Honey Nut Cheerios

“Loyalty” — with an Eye on Value.

On Your Mark. Get Set. Plan and Prosper.

How to Design Surveys That Respondents Want To Answer

Cancer Spotlight: A Short Study for Cancer In the USA

Peanut Labs wishes you a safe and happy Halloween!

In Votes We Trust

Ghostbusters vs Ghostbusters

Which Poll Is Right?
If it feels like you’re already being bombarded with poll results, you’d better settle in because you’re about to see a lot more. Anyone who is curious about the upcoming election in the USA has probably noticed that polls are being released more and more often.

The Future of Loyalty

The 2016 Rio Olympics Games Recap

Summer Box Office Earnings: 2015 vs. 2016

Webinar: Behavioral Science in the Real World

What if every question was a Yes/No question?
Researchers really love scales. Five point scales, 7 point scales, even 10 or 11 point scales. Most skilled researchers know that scales longer than 7 points ought to be avoided as they can fatigue people, and those types of scales imply that people are more precise about their opinions than they really can be.