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IMVU needed to provide their deeply engaged users with a variety of opportunities to earn more virtual currency credits without disrupting revenue streams. Peanut Labs’ Reward Center allowed IMVU to offer its users more ways to earn IMVU’s virtual currency rewards while spending more time inside the IMVU experience. IMVU has been able to grow user engagement inside all platforms including mobile and desktop apps with an average conversion rate of over 50%.
Gamestop wanted to grow the engagement, retention and lifetime value of its PowerUp Rewards members, as well as monetize and more deeply engage their core user base. The Peanut Labs Reward Center provided GameStop with a way to engage PowerUp Rewards members by scoring extra PowerUp points without spending a penny as well as increase revenue through ad campaigns. Since launching the Reward Center, GameStop has profiled over 150,000 new users.