Privacy Policy





Effective Date: 01/15/2018

Privacy Policy

Peanut Labs a DBA of Research Nowis committed to protecting the privacy and confidentiality of your information. As a data collection company, we provide accurate and dependable data to the market research industry. Our services offer respondents the opportunity to take part in market research and express opinions and attitudes regarding a broad range of subjects. Our clients depend on this information to make many decisions that affect the products and services in the marketplace. Any data that we collect for a study is reported only in aggregate, and specific information regarding individuals is never viewed or published. All information gathered, either during registration or in supplemental demographic surveys is provided the highest level of security.


What we gather

We obtain some personal information during the registration process that helps to identify the types of studies most in line with a person’s buying habits, interests, or product usage. In order to participate in surveys, participants need to fill out general consumer information and limited personal information. For instance; if we are looking to conduct a survey among coffee drinkers, we would only choose those persons who indicated in their registration that they drink coffee products.

Information Use

The information is used only for determining which members are qualified to take market research studies. Information may be shared in aggregate, anonymously, with our clients.

Children and Parents

Peanut Labs’ surveys and website are not designed nor intended for use by children under the age of 13. If you are under 18, you should not participate in our panel or use our site unless a parent or guardian is present. Children under 13 may not submit any personally identifiable information to us, and if we discover that we have inadvertently gathered any such information for a child under 13, we will take appropriate steps to delete it. Children over 13 should only provide us with personally identifiable information if they have explicit permission from a parent or legal guardian. If your child has submitted personal information, and you wish to delete such information, as well as refuse to allow any further collection or use of your child’s information, please contact us at the address provided below.

Survey Opt-Out Policy

By filling out a profile, you agree to receive invitations to participate in our Internet surveys. If you would like to discontinue receiving invitations to participate, please e-mail us at and write “Remove Name” in the subject line. If a respondent chooses to formally end their survey participation, all information related to their individual profile will be permanently removed from our database. It can take two (2) to three (3) business days to completely remove the data from all of our records.


Upon request Peanut Labs will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by contacting us at  We will respond to your request within a reasonable timeframe. Our questions often have their own expiry at which point we will re-ask you questions you have already answered, in order to get your most up to date data. In certain circumstances we may be required by law to retain your personal information, or may need to retain your personal information in order to continue providing a service.

In certain circumstances we may be required by law to retain your personal information, or may need to retain your personal information in order to continue providing a service.

Passive Collection

As is true of most websites, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

Tracking Technologies

Peanut Labs and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service. Please write into if you would like to opt-out for all cookie tracking studies.

A cookie is a small text file containing information about a Member that is placed by a website on the Member’s device. Research Now places persistent cookies on your computer when you complete the registration form or log into Research Now websites. Persistent cookies are used to store your email address and encrypted password. We use these cookies to recognize you when you visit our websites so that we may provide you with customized pages based on information in your Member account or profile.

We also place a session cookie on your computer while you are participating in a survey or viewing the Research Now websites without logging in. Session cookies are used to maintain your session state across your Web requests. These cookies are used to record when you finish a survey, how much of the survey you complete, the country from where you are viewing the survey, and the language you are using to view the website.

If you wish, you can adjust your browser’s privacy settings to delete cookies upon exiting web sites or when you close your browser.

We and our partners, affiliates, or analytics or service providers, may also use tracking cookies, tags, and scripts to track certain information about you based on your activity on our site or third parties’ sites. We use this information to conduct internal research on our Member’s demographics, interests and behavior, and to understand and serve you better.

We and our third party partners use Local Shared Objects (Flash cookies) and Local Storage (HTML5) to provide certain features on our websites, to display advertising based on your web browsing activities, and/or to store content information and preferences. Various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, please click here:

We provide market research analysis data to our Reward Partners and Marketing Partners on the effectiveness of their websites and advertisements. We do not tie the information gathered by tracking cookies on the effectiveness of websites and advertisements to our Members’ PII.

Our tracking cookies do not track Members who are at or below specific years of age, as indicated in the Terms and Conditions document.

We partner with third parties to display advertising on our websites or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on our websites and other sites to provide you advertising based on your browsing activities and interests.

You can always accept or reject our technology partners’ data collection and ad targeting If you decide not to have this information used for the purpose of serving you interest-based ads, you may follow instructions that can be obtained by clicking here . If you are located in the European Union, click here. Please note this does not opt you out of being served ads; you will continue to receive generic ads.

If you delete cookies on your browser after opting out, you will have to opt- out again. You can opt-out of the provision of data from our data partners to us, and out of receiving advanced cookies on your computer by clicking on “My Account” to update your preferences.

If a cookie is received by a Member directly from a third party, regardless of the Member’s participation in the Research Now program, opting out with Research Now will not prevent the Member from receiving that third party’s cookie.

Third Party use of Links: If another person uses your computer login, you should inform them if you have agreed to accept the tracking cookie on the computer as part of your profile, and if that person links to certain online advertisements, then the information may be captured by Research Now.

Your access to our websites and/or application will not be affected if you opt-out of tracking cookies placed by third parties.

To get a comprehensive understanding of how and why we use certain cookies please reference the Research Now Cookie Policy:



Peanut Labs adheres to strict rules that ensure every aspect of our data is secure. Access to all profile information is restricted to a few key personnel in order to prevent the loss, misuse, and unauthorized alteration of the information under our control. Our security policies and procedures are reviewed constantly to ensure that we utilize standard technology and internal processes that best protect respondents’ information entrusted to us. All questions are screened to ensure that they are appropriate and specific to their intended use. Unless required by law or regulation, we will never ask for your social security number.

Due to the technological world we live in and the constant threat to Internet security we can only be held liable for a breech of security if it is due to the negligence of the company and within the control of the company to have prevented it from occurring. If someone hacks into our site for the purpose of stealing our data, we cannot be held accountable for such action except to prosecute such an individual to the fullest extent that the law provides.


Legal Disclaimer

Peanut Labs may be required by law to disclose personal information in order to comply with a current judicial proceeding, court order, or legal process served on our Company or website. In such an event we will notify individuals that such an action has been taken and at the same time divulge such information as has been subpoenaed after conferring with our attorney.


Business Transfer

Peanut Labs could choose to sell or transfer part or substantially all of its business assets as part of a private business transaction (e.g., merger, IPO, sale), which could include the market research division, at any time. Any business transaction of this nature would only be to an entity or corporation that agreed to comply with all of the terms and conditions of our privacy policies. Any changes that such a company or entity would make to the privacy provisions of this document would require pre-notification to all respondents of such changes and new intentions regarding the use of the information.

EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield

Peanut Labs ( add’l entities/subsidiaries) participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework.  We are committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, respectively, in reliance on each Privacy Shield Framework, to the Framework’s applicable Principles.  To learn more about the Privacy Shield Frameworks, and to view our certification,visit the U.S. Department of Commerce’s Privacy Shield List. []

Peanut Labs is responsible for the processing of personal data it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf.  Peanut Labs complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

With respect to personal data receivedortransferred pursuant to the Privacy Shield Frameworks, Peanut Labs is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.  In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

Under certain conditions, more fully described on the Privacy Shield website [], you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.


CASRO Code of Standards

Peanut Labs complies with the Code of Standards followed by the Council of American Survey Research Organizations (CASRO). All the responsibilities and requirements embodied in the Code of Standards for respecting respondents’ rights, reporting to Clients, and ensuring ethical and responsible research practices are followed by Peanut Labs. You may see the CASRO Code of Standards here (

If any changes are made to our privacy policy practices, we will post them on a prominent place on our website to ensure that users are constantly aware of policy changes that affect the information we collect. If we make any material changes we will notify you by means of a notice on this website prior to the change becoming effective.

For assistance or comments regarding the website or our privacy statement, please contact:


180 Montgomery Street, Suite 1700

San Francisco, CA 94104