Though political polls get the brunt of abuse when it comes to leading questions, every survey has to be very conscious about avoiding them. Here are a few examples of leading questions of different severities, as well as better ways to handle them.
|Did you buy Tide detergent last week?||Which of the following products did you buy in the last week?|
|How much do you think prices will go up next year?||Do you think prices will go up, down, or stay the same next year?|
|Would you prefer a lower priced product?||Which of these features is important to you when choosing a detergent?|
|Do you agree that immigration is an important issue?||What is your opinion about each of these issues?|
And for a great example, enjoy this little clip from the popular TV show, Yes, Mr. Prime Minister.
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